With the constant development of technology, three words ‘Copy/Transform/Combined’ have become our newest social resolution. Currently, we exist in a ‘remixed world’ where we share ideas and work together to create bigger and better ones fuelled by influence. Question: Can you think of a movie/song which is exclusively unique without any impact of others? (Awkward silence). Star Wars you might say? Wrong, it follows the outline of the ‘monomyth’ used in Flash Gordorn (1936). Kill Bill? Wrong again! You get the point..
This remix evolution is due to so many developments existing on the worldwide web, and the fact that we are all working with the same ideas/materials. Sometimes by mistake, we end up with the same innovation being created by entirely different sources; it’s just inevitable, it’s “multiple discovery”. Take for instance, our BCM112 Blog posts for 2012. Students are working with the same reading materials each week and though the conclusions from the material and writing style may be different, they will ultimately be similar. By reading other class member’s blogs, we can learn and expand on our own ideas without stealing; as “copying is how we learn”.
But is ‘remixing’ an idea classed as an infringement, a form of copyright? I believe not! I do think it’s important to credit the original artist for what we use but if we are simply remixing and not hurting the original content of the piece, we are actually attempting to broadening their audience size and expanding on the idea.We exist in a world where we are growing faster than our copyright laws; regulations are indeed holding our creativity back. We are not duplicating word for word and stealing ideas, we are simply being influenced while we transform ideas and should be allowed to do so.
Scratching is a good example of taking work (music) from others and creating it into something new and unique without hurting the original piece but it too is under huge debate regarding copyright issues. The Amen Break, the world’s most used 6-sec drum loop and heaps of other beats are constantly used in today’s music in a remixed form.
Many media sites across the web actually embrace the idea of combining work/technology such as the Banksy website who encourages remixing: “copy any Banksy imagery in any way for any kind of personal amusement”. Sharing is part of the 21st century and is inevitable with the development of the internet. The acceptance of the nerds has also heavily influenced the idea of making sharing easy and accessible through filesharing websites like 4shared and filehippo.
We learnt in this week’s tutorial, to have a read/only approach to technology means we are only watching and not controlling what is happening. We are simply consuming, which ultimately limits our creativity and our knowledge. In contrast, by using the read/write approach through media consumption we can read, recreate and interpret in our own unique way. We can remix our lives and create new developments from existing ones! I would be happy for readers to Copy, Transform and Combine my blog while creating their own.
The rise in technology, the rise of the nerd, the rise of the addiction!
Once upon a time, nerds were stereotypically “shy, introverted, socially awkward, bookworms” who were bullied, had no friends and never talked to girls. Nowadays, in a world filled with developing technology, there has been a huge socio-cultural shift of the role of nerds/geeks in society. It seems these geeks are stepping out of the traditional role of being uncool and creating a global niche culture of their own. “It’s as if the economic hegemony of the Geek in the 1990s, when high tech and the internet were driving the economy has somehow been converted into a cultural hegemony.” (Jenkis, Henry 2010)
The nerd character is becoming a big hit in today’s digital world with television shows such as (my personal favourites) The Big Bang Theory and the glorified Star Wars obsessions in How I met your Mother. Awkwardness is alive also on the big screen with movies like 40 year old virgin and the young nerds looking to party in Superbad. The geek community has largely embraced their former stereotype and are able to poke fun at themselves, creating great entertainment. We as the audience are able to laugh with them, knowing ourselves that we all have , deep down, an inner nerd.
However with unlimited access to today’s nerdish technology games like WOW, individuals can acquire an addiction to playing electronic devices with some people unable to find the line between reality and fiction, gaming and real life. In the reading Grossman states “The fear being that a single experience like a movie can warp a mind into thinking ‘real life’ is hardly worth any effort.”
Skype director Sten Tamkivi describes how their media platform has grown massively out of the technical geek circles over the years. With the development of technology such as Skype, Facebook and Twitter, our awkward nerd stereotype has grown up becoming accepted and admired in today’s society. They have become chic and have their own global following; so grab those glasses, put on your Star Wars T-shirt and buy that comic book, it’s hip to be square!
Why just make a movie and entertain some when we can collectively make books, games and comics and entertain many?
Synergy is the idea that combined forces are ultimately greater than the sum of an individual force. This concept relates to the initiative of Transmedia. Henry Jenkins’ interpretation of Transmedia is the “process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating unified and coordinated entertainment experience.” Transmedia is about a single story or idea being placed into numerous mediums, creating multiple points of entry and ultimately attracting more followers.
Picture this, a diagram of a movie with an arrow pointing to the consumer; this is how media channels used to work. But now think of hundreds of additional content adding value, pointing to the consumer. This is the idea of Transmedia!! By creating different points of entry for different audience sectors allows for a greater chance of audience exposure and ultimately higher recognition and income.
Being a huge Matrix fan, the film quickly expanded into a series called Animatrix (expansion of the story), comics, video games and much more. This example shows us that if the audience only watched the movie they are missing parts, it is not until the channels are combined by other forms is the audience fully engaged with all the content. This can also be seen in the lost experience and Pottermore where the original idea is being expanded into multiple channels to create a bigger picture with a greater audience following.
Media is rapidly growing and developing in numerous ways; constantly being added to and updated. By breaking down the story into diverse channels, it is increasing its distribution and profits. Transmedia is a great marketing tool that can ultimately make a single channel, last a life time! Take for instance, Star Wars produced in the 1970s; today it’s still recognised worldwide, even by generations born long after its creation!
As Henry Jenkins states “Transmedia, the excesses in the unfolding of the story; introducing potential plots which can’t be fully told or extra details which hint at more can be revealed.”
Do not limit your experience; don’t just go watch the movie! Fully engage in the multiple channels of the platform and broaden your horizon of knowledge and understanding!